Riding the Post-Event Wave: Smart Marketing for Combat Sports

July 26, 2023
From: Spartacus
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Roll up your sleeves and strap on your gloves! The battle in the ring may be over, but the fight to captivate your audience and keep them coming back for more is just beginning. Welcome to the exciting world of post-event marketing in combat sports – an often overlooked, yet powerful strategy to sustain audience engagement, create anticipation for future matches, and maximise revenue from your Pay-Per-View events. We’ll guide you on effectively navigating the post-event waters. Let’s dive in!

After the Bell: The Powerhouse of Post-Event Marketing

As the dust settles in the arena and the adrenaline subsides, the spectacle of combat sports may seem to come to a halt. But in the realm of marketing, a new match has just begun – post-event marketing. This vital strategy keeps the conversation alive long after the final bell has rung, extending the life of your event and ensuring that the excitement lingers in the minds of your audience.

Post-event marketing serves a dual purpose. Firstly, it serves to continue the dialogue around the event, keeping fans engaged and excited. This ongoing interaction maintains the relevance of your event, keeping it fresh in the memories of viewers. Post-event content such as recap videos, interviews, and discussions can stimulate fan conversations and engagements on social media, enhancing the buzz around your event.

Secondly, it sets the stage for future events. The post-event phase is an excellent opportunity to capitalise on the heightened interest in your event to build anticipation for upcoming matches. Effective post-event marketing can boost the viewer base for future events, driving subscriptions and PPV purchases.

Here’s why post-event marketing should be a key part of your strategy:

  • Staying in the Limelight: Post-event marketing keeps your event in the spotlight for longer, prolonging the engagement and discussion among fans.
  • Building Anticipation: The period following an event is the perfect time to start building anticipation for upcoming events. Highlighting key matchups, stakes, and narratives for future events can stoke the excitement and keep fans eager for more.
  • Boosting PPV Purchases: By leveraging the excitement and buzz around your recent event, you can boost interest and consequently, PPV purchases for future events.
  • Expanding Your Audience: Post-event content can attract new viewers who missed the live event. This expanded audience can turn into potential viewers for future events.
  • Creating a Content Reserve: Post-event content can be repurposed for various promotional activities, providing you with a repository of relevant content to use in your future marketing initiatives.

As a promoter, it’s vital to recognize that the event’s end bell doesn’t signify the end of opportunities. Rather, it marks the beginning of a new round of marketing possibilities, with the potential to deliver a knockout punch in terms of engagement and revenue generation. 

Harnessing the Power of Highlights and Recap Videos

Highlights and recap videos are the equivalent of reliving the victory lap – they capture the most exhilarating moments and critical victories that kept viewers on the edge of their seats. These visual snapshots not only refresh the memory of existing viewers but can also serve as an enticing lure for potential new fans.

Highlight and recap videos play a crucial role in post-event marketing for several reasons:

  • Recap of Key Moments: These videos encapsulate the essence of your event by showcasing the most intense and pivotal moments, reminding viewers of the thrill and excitement they experienced.
  • Reach for Potential Viewers: They can attract potential viewers who missed the event, providing them a glimpse into what they missed and what they can anticipate in future events.
  • Shareability: They are easily shareable on social media, increasing the reach and visibility of your event.
  • Boosting Future Engagement: By reminding viewers of the excitement of your event, recap videos can stimulate anticipation for future matches and potentially boost PPV purchases.

Creating engaging recap and highlight videos involves a bit more than just stringing together clips from the event. Here are some tips:

  • Focus on Key Moments: Include the most exciting, pivotal moments from the event. This could be a knockout punch, an unexpected turn, or a show of exceptional skill from a fighter.
  • Keep it Short and Dynamic: The video should be concise, generally no more than a few minutes long, and packed with action to keep viewers engaged.
  • Tell a Story: Make sure your recap video tells a story. Include the highs, the lows, the tension, and the final result. This narrative aspect will make your video much more engaging.
  • Include Commentary: Including snippets of commentary can help explain the significance of the highlighted moments, adding context and drama.
  • End with a Call to Action: Use the end of the video to promote your next event or direct viewers to where they can purchase PPV passes.
  • High-Quality Production: Ensure the video is high quality, with clear visuals and crisp sound. The quality of your video reflects on your event.

Highlight and recap videos are an essential tool in your post-event marketing arsenal. They can stir up the emotions of the night, serve as a teaser for those who missed out, and most importantly, create an eager audience for your next combat sports event. Use them wisely, and you can keep the bell ringing long after the event is over.

Engaging with Fans Post-Event

The final bell may signal the end of the match, but it certainly doesn’t mean the end of the engagement with fans. In fact, post-event engagement is a golden opportunity to fortify the relationship between your brand and its audience, prolonging the lifespan of your event in the minds of your fans and maintaining the momentum leading up to your next event.

Why does continued fan engagement matter? Here’s the rundown:

  • Solidifies Relationships: Post-event engagement helps to solidify the relationship with fans, transforming a one-time event into an ongoing conversation.
  • Increases Loyalty: Continued interaction after the event shows fans that they are valued, fostering a sense of loyalty that can translate into support for future events.
  • Keeps Your Event Relevant: Keeping the dialogue going after the event can maintain the relevance of your event, prolonging its impact.
  • Boosts Future Attendance: Engaging with fans after the event can increase the likelihood that they will attend future events, boosting ticket and PPV sales.

So, how do you keep the conversation going once the lights go out in the arena? Here are a few winning strategies:

  • Q&As with Fighters: These sessions, which can be hosted live on social media platforms, give fans the chance to interact directly with their favourite fighters. It humanises the fighters, strengthens fans’ connections to them, and provides an inside look into the world of combat sports.
  • Behind-The-Scenes Content: Show fans what happens off the ring. This could be training sessions, locker room preparations, or even the fighters’ rituals before a match. Such content provides a more intimate look into the sport, which fans are likely to appreciate and engage with.
  • Fan Contests and Giveaways: Contests related to the event, such as predicting winners or the best moments, can be a fun way to engage fans. You can further fuel participation by offering exclusive merchandise or tickets to future events as prizes.
  • Fan Polls and Surveys: Involve fans in decision-making processes through polls or surveys. This not only makes fans feel valued and heard but can also provide useful insights.
  • Exclusive Interviews and Features: Share exclusive interviews with fighters, coaches, or team members to give fans deeper insights into the event and the people behind it.
  • Community Forums: Encourage discussions among fans by establishing online forums or social media groups. This can help create a dedicated community around your event.

Post-event fan engagement is about keeping the excitement alive and kicking even after the event has ended. By including fans in the narrative, you make them feel like a part of the journey, which can drive anticipation and interest for your future events. After all, in combat sports, every round matters – including the ones after the final bell.

Selling Future PPV Events

The height of a thrilling combat sports event doesn’t have to end with the final round. As a promoter, you can harness the post-event momentum to tee up your next Pay-Per-View (PPV) spectacle. This strategic move leverages fans’ excitement, increasing the likelihood of them committing to your future events.

Successful promotion of future PPV events is a game-changer:

  • Capitalises on Excitement: Just coming off the exhilaration of the recent event, fans are likely to be more receptive to information about future events.
  • Encourages Early Commitment: Promoting future PPV events post-event allows you to secure early commitments, ensuring a solid viewer base.
  • Enhances Revenue Streams: Early ticket sales can provide an immediate boost to your revenue, even before the next event starts.
  • Creates Anticipation: An effective promotion strategy can stoke anticipation and create a buzz for your next event.

Here’s how you can parlay post-event euphoria into solid sales for your next PPV event:

  • Announce Your Next Event: Use the post-event platform to announce the date and fighters of your next event. A teaser video or a dramatic unveiling can add to the excitement.
  • Early Bird Offers: Provide early bird discounts or special offers for fans who buy PPV passes for the next event within a certain time frame.
  • Exclusive Content: Offer exclusive content, such as pre-event interviews, training sessions, or fighter bios, as incentives for early PPV purchases.
  • Leverage Social Media: Use social media to keep fans updated about the next event. Regular posts, countdowns, and behind-the-scenes sneak peeks can keep the buzz alive.
  • Engage with Fans: Keep fans engaged with Q&A sessions, fan contests, and discussions about the next event. Engagement often translates to commitment, which can lead to PPV purchases.

This is where Spartacus comes into play. With its intuitive interface and robust features, Spartacus simplifies the process of promoting future PPV events. Here’s how:

  • Easy Setup: You can easily set up your next PPV event on Spartacus and share the details with your viewers.
  • Pre-Event Ticket Sales: Spartacus supports pre-event ticket sales, allowing fans to purchase PPV passes well in advance.
  • Promotion Tools: Spartacus offers tools for social media integration and email marketing, making it easier to reach out to fans and promote your next event.
  • Analytics: Spartacus provides valuable insights about your viewers, helping you tailor your promotional strategies for maximum impact.

Measuring the Success of Your Post-Event Marketing

Just as a fighter’s performance is assessed post-match, so too should your post-event marketing efforts be evaluated. After all, understanding the impact of your strategies is pivotal to refining them and ensuring maximum engagement for your future events. This is where analytics step into the ring, providing tangible data on the effectiveness of your initiatives.

The use of analytics in post-event marketing is a no-brainer:

  • Understand Reach: Analytics can give you a clear picture of how far your post-event content has reached and how much engagement it has generated.
  • Evaluate Engagement: It allows you to track viewer interactions and engagement with your post-event content.
  • Identify Trends: Analytics can help identify patterns or trends in viewer behaviour, such as what kind of content resonates most with your audience.
  • Measure ROI: Most importantly, analytics enables you to measure the return on investment (ROI) of your marketing efforts, giving you a clear sense of what’s working and what’s not.

Here’s how you can use analytics to gauge the effectiveness of your post-event marketing:

  • Track Engagement Metrics: Monitor likes, shares, comments, and views on your post-event content. High engagement usually means your content resonates with your audience.
  • Follow Conversion Rates: Keep an eye on the conversion rate, i.e., how many viewers turned into PPV customers for your next event.
  • Monitor Web Traffic: Use web analytics to track traffic to your website or the event page after the launch of your post-event marketing efforts.
  • Use Surveys: Consider sending out post-event surveys to gather qualitative feedback from your audience. It can provide insights that numbers sometimes miss.

But how can Spartacus aid you in this crucial process? Spartacus isn’t just a platform for streaming your combat sports events; it’s also a valuable ally in analysing the effectiveness of your marketing strategies. Here’s how:

  • Integrated Analytics: Spartacus comes with an integrated analytics suite, which gives you detailed insights into your audience’s behaviour, engagement levels, and more.
  • Conversion Tracking: With Spartacus, you can track conversions, i.e., how many viewers purchased PPV passes for your next event following your post-event marketing efforts.
  • Audience Insights: Spartacus allows you to understand your audience better with demographic information and viewing patterns, helping you tailor your post-event marketing strategies more effectively.


And that, dear friends, is the final bell! As we conclude this exhilarating journey into post-event marketing for combat sports, it’s clear that the fight to captivate and retain your audience doesn’t end when the last punch is thrown. It’s all about harnessing the post-event wave, capitalising on the excitement, and keeping your fans engaged and eager for more.

From creating high-impact highlights and recap videos, to continuing the dialogue with fans, and effectively promoting future PPV events – smart post-event marketing strategies can indeed yield big wins.

Of course, the journey is made easier with a powerhouse ally like Spartacus. From its feature-packed platform perfect for delivering high-quality streams, to its integrated analytics tools for measuring the success of your efforts, Spartacus is ready to support you in achieving post-event marketing glory. So, combat sports promoters, are you ready to ride the post-event wave with Spartacus?

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