Major Contract Renewals Looming as WWE Faces a Pivotal 2024

October 25, 2023
From: Spartacus

In the ever-evolving realm of professional wrestling, behind-the-scenes negotiations and contract talks can be as intriguing and unpredictable as the matches themselves. Currently, the wrestling industry, particularly the World Wrestling Entertainment (WWE), stands at a pivotal juncture, as several top WWE Superstars are slated for contract renewals in the upcoming year.

A recent report by *Fightful Select* has shed light on a potentially transformational shift in the approach to these renewals. Historically, the renewals have followed a pattern, but there are indications that the traditional methodology might undergo alterations. This perceived shift can be attributed, in large part, to the strategic maneuvers in the corporate structure of WWE.

The involvement of Endeavor in the formation of the TKO company, which now encompasses heavyweights such as WWE and UFC, appears to be the primary catalyst. This merger has instigated much speculation within the wrestling community regarding its implications for future contract negotiations. Many talents are keenly observing the developments, waiting for Endeavor’s next move. Their anticipation is driven by a mix of hope and apprehension — will Endeavor’s takeover usher in lucrative offers, or will there be a more conservative approach to talent contracts?

One of the hallmarks of the wrestling industry is its fluid talent marketplace. This year, several stalwarts, including Kenny Omega, “Hangman” Adam Page, and the Young Bucks, have chosen to renew their commitments with AEW. Yet, as 2024 looms, industry insiders predict significant shifts in talent alignments.

Prominent among the soon-to-be free agents are AEW World Champion MJF, anticipated to ignite “the bidding war of 2024” as early as January. Following closely are New Japan Pro-Wrestling’s luminary, Will Ospreay, with a contract ending in February, and WWE’s prized star, Drew McIntyre, whose contractual obligations culminate in April. Beyond these eminent figures, a cascade of other WWE talent—those who secured longer commitments in 2019 and others on shorter tenures—are preparing for a contractual transition. Notably, these transitions will not occur simultaneously but will be distributed across the year.

A question that has resonated within industry circles is the conspicuous delay in approaching these top talents for contractual extensions. The merger of WWE and Endeavor, leading to the inception of TKO Group Holdings, is perceived to be a significant determinant. Talents nearing their contract terminations had optimistically anticipated that the post-merger phase would invigorate the contract discussions. They were eager to understand the implications of this corporate amalgamation on their professional trajectories. However, as of now, negotiations have predominantly been initiated by wrestlers explicitly seeking financial enhancements. This scenario has amplified the climate of speculation, with stakeholders attempting to decipher the implications of the merger for individual contracts. The overarching concern revolves around whether the remuneration structures would be augmented, diminished, or maintained at status quo under the aegis of the TKO banner.

Professional wrestling is an arena where the narrative arcs are in perpetual flux, making it a spectator’s delight. The impending contract situation promises to introduce a new subplot to this grand narrative. Will the superstars reaffirm their ties with WWE, or will they venture into uncharted territories? While the outcome remains uncertain, one can confidently state that the ensuing months will be instrumental in shaping the contours of professional wrestling. As the clock ticks down to 2024, both the aficionados and the professionals within the wrestling cosmos are bracing for a period of intense negotiations, strategic decisions, and, undoubtedly, surprises.

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